Our purpose

Spark curiosity in the mental, physical, and emotional health of kids.

Humble Beginnings

Esther started as an expression of myself (luke), a figment of my imagination and a materialization of my anxiety about being a parent. As I have watched my children grow, I have learned more about the importance of play, creating memories, seizing teachable moments, and finding clever ways to help them navigate life. I don't have all of the answers…hence my anxiety. I am using the opportunity to grow with my two little girls, Ava and Adele.

The Magic of Small Moments

Turning Esther’s world into a cute yet eerie space visualizes this tension in my mind and helps me get in touch with my feelings in a therapeutic way. Esther herself was born as a way for me to use small moments of reflection to help build my daughters’ resilience and social skills. She allowed me to connect with my children in a deep and magical way as I would ask them how Esther might react to this situation or how she might feel about that one.

Mighty Esther began as a small spark kindled by relationship and childlike wonder, and I hope she can help other parents find new ways to think, talk, and play with their own little ones. Esther’s Escape is a way for us to share this character that is so near and dear to my family.

A Journey of Growth

Stories are powerful windows through which people can gain perspective on their struggles, victories, and dreams. Working in tandem with imagination, a purposeful story can open doors in a child’s mind that might otherwise remain shut as they learn to thrive despite all manner of changes and challenges.

We craft engaging stories that help children understand all of these important themes while improving their social skills.

Children need to be able to cope with challenges and changes in their lives as they learn to flourish. The development of mental, physical and emotional resilience must start during childhood. We craft engaging stories that help children understand these important themes while improving their social skills.

As we dive into Esther’s world, teachable moments are uncovered and fostered between children, caregivers and teachers. Esther's stories aim to help children learn to understand themselves and others as they build meaningful relationships.

Our team

Our core team is small but nimble, with each member bringing their unique skill set to the table. Although we may have a small core team, we are empowered by the contributions of our ever-growing community. As a collective group, our creativity is endless and unbound.

  • Co-founder/ Creator

    Luke is a Creative Director and Digital Artist based in Melbourne. He specialises in Web, Brand and Product Design. He's continuously curious, observing the world around him and creating with a growth mindset.

    As a proud father of two young girls, he has come to understand the importance of play, creating memories, and providing teachable moments to help them navigate life. This philosophy is integral to his creative process, as he always approaches his work from a place of playfulness.

    He aims to create children's content that fosters resilience and self-esteem, empowering children to form positive relationships and value themselves.

  • Co-founder/ Project Manager

    Omar is a Melbourne-based creative with agency management experience spanning over 10 years across website & app development, user experience design, and studio management. He brings extensive knowledge in generating new business, project management and strategic thinking.

    His passion for creating a children's brand began after becoming a Dad and truly understanding and grasping that responsibility as a caretaker, teacher, and educator to ensure his son has the necessary tools to flourish. This gave birth to Hyperbeam and the suite of characters developed to fuel the movement of the Art of play.

  • Head Writer

    Brent is a writer, poet, and full-time father who resides with his wife and son in Greenville, South Carolina. His love for simple and whimsical narrative began as his mother read him The Chronicles of Narnia before he could even understand the words. He wrote his first short stories at age six, telling the tales of heroic primates and clever speedboat racers. Today, he works towards bringing that same storytelling magic to young readers and listeners.

    Brent is now pursuing his dream of creating meaningful fiction, serving as the primary writer for Esther's Escape.

  • Director of Music

    Fevra is a Toronto-based music producer, performer, educator, sound designer and label owner whose futuristic, forward-thinking music blends abstract hip-hop, neo-soul, and electronic experimentation.

    His formal start in electronic music was through the DJ circuit in his hometown, North Bay, Ontario. After signing with the Singapore-based label 'Darker Than Wax' early in 2018, his debut album "Villanova Junction" was released on October 26th, 2018, gaining rotational airplay through Giles Peterson's radio show on Worldwide FM. Supported in Bandcamp weekly and was picked up by Spotify editorial playlists Vibin' & New Music Friday: Japan. Fevra's sound design works with LP24 Audio have won multiple awards via Loopmasters and featured in Future Music Magazine, Music Tech, Plugin Boutique, and related first-rate communities.